In today's digitally connected world, businesses must adapt and embrace social media platforms to stay competitive. LinkedIn, in particular, has emerged as a vital tool for professionals, offering unique opportunities for companies to engage with talent and clients. With more than 900 million members and over 58 million registered companies, LinkedIn has become a powerhouse network for building your brand and connecting with potential employees and customers. In this blog post, we'll explore why creating a Company LinkedIn Page is essential and how you can leverage its potential.

Note: in today’s highly competitive job market, the executive aka the talent is looking at you as much as you are interviewing them. Having a professional presence for both your personal and your company profile is very important. Statistically speaking the vast majority of candidates are now on LinkedIn.

Why Create a Company LinkedIn Page?

Showcasing Your Company: A Company LinkedIn Page acts as your business's digital storefront. It provides a platform to showcase your company's culture, values, and mission. This can be a powerful tool for attracting like-minded talent who align with your company's ethos.

Engaging with Talent: LinkedIn is a hub for job seekers and professionals looking to network. By having a Company Page, you open the door for potential employees to connect with your organization, stay updated on job openings, and learn about your company's culture.

Expanding Your Network: As you post updates and share content on your Company Page, your followers can engage with your posts, further extending your reach. This can help you tap into a broader talent pool and potential clients.

Creating Your Company LinkedIn Page

Creating a Company Page on LinkedIn is a straightforward process that requires some initial time investment but offers numerous benefits. Here are the steps to get started:

Design Your Page: Use high-quality images, your company logo, and a compelling banner image that represents your brand. Your page should visually reflect your company's identity.

Complete Your Profile: Fill in all the relevant information about your company, including a concise description, industry, website link, and company size.

Share Engaging Content: Regularly post updates, articles, and relevant industry news to keep your followers engaged. Content can include product announcements, brand updates, and employee activities.

Connect with Employees: Encourage your employees to link their profiles to your Company Page. This not only increases your reach but also demonstrates a united front of your team.

Invite Your Network: Invite your existing LinkedIn connections to follow your Company Page. This is an effective way to build your initial audience and generate interest.

Use Hashtags: Incorporate relevant hashtags into your posts. This can help your content reach a broader audience interested in specific topics.

Leveraging the Power of Cross-Posting

A best practice also includes directing your web marketing arm to cross-post on LinkedIn. They can highlight product announcements, brand updates, and employee activities. This is free advertising that provides your company with the additional reach and brand awareness and it will build your page followers especially if you use hashtags.

Coordinate with Marketing: Collaborate with your marketing team to ensure that they cross-post relevant content from your website or other social media channels to your LinkedIn Company Page.
Highlight Key Announcements: Use your Company Page to showcase product launches, major announcements, and company achievements. This not only keeps your followers informed but also bolsters your brand's reputation.
Boost Brand Awareness: Cross-posting on LinkedIn provides free advertising for your company. It exposes your brand to a wider audience and helps build brand awareness.

Low-Cost Investment

There is no cost to creating a basic company page on LinkedIn other than some initial time investment. Maintaining a company page on LinkedIn gives you the ability to reach candidates that are using Social Media as their platform for conducting their job search. You can invite the contacts that you already have in your LinkedIn network to follow your company page and build your audience.

Throughout the industry and my practice I work with many what I consider small but mighty companies. As I perform a needs assessment with a client I frequently point out and encourage all our clients to leverage this growing media channel and a true powerhouse platform. I encourage them to make the minimal investment in time and resources to reach this audience. In many cases most of the content is readily available via other platforms.

In conclusion, a Company LinkedIn Page is a valuable asset for any business looking to engage with talent and clients on a professional network. With the ever-growing LinkedIn user base, it's a platform that should not be overlooked. By creating and maintaining an active Company Page, you can effectively showcase your brand, connect with potential employees, and expand your network, ultimately boosting your company's success in the digital age. So, go ahead and harness the power of LinkedIn to propel your business forward!

Final Thoughts

In conclusion, a Company LinkedIn Page is a valuable asset for any business looking to engage with talent and clients on a professional network. With the ever-growing LinkedIn user base, it's a platform that should not be overlooked. By creating and maintaining an active Company Page, you can effectively showcase your brand, connect with potential employees, and expand your network, ultimately boosting your company's success in the digital age. So, go ahead and harness the power of LinkedIn to propel your business forward!

We encourage all our clients to leverage this growing media channel and a true powerhouse platform.

A best practice also includes directing your web marketing arm to cross-post on LinkedIn. They can highlight product announcements, brand updates, and employee activities. This is free advertising that provides your company with additional reach and brand awareness and it will build your page followers especially if you use hashtags.

FINAL TIP:

LinkedIn has tremendous tips and ideas on its website. Click each button below for direct links to articles and tips out there from LinkedIn. They are full of great ideas.

WHy you should be marketing on linkedin right now

Talent Solutions blog

Bill O’Malley is President of Connector Team Recruiting a firm headquartered in Charlottesville, Virginia specializing in the Furniture | Appliance and Sleep verticals. Connector Team is a full-service Search Firm offering permanent placement recruiting and interim staffing solutions.

Feel free to contact Bill at bill@connectorteamrecruiting.com.

HARNESSING THE POWER OF LINKEDIN: CREATING A COMPANY PAGE TO ENGAGE WITH TALENT